*According to the Department of Commerce's Office of Travel and Tourism Industries, tens of millions of inbound travelers come to the US and spend billions and billions of dollars – with Spanish, German, Japanese, French, Italian and Portuguese among the top native languages.

*According to a major study by the European Commission in 2011, 9 in 10 Internet users in the EU said that, when given a choice of languages, they always visited a website in their own language. Add to that, in the same study, that 42% would "never" and 38% only "occasionally" would ever search for or buy items like travel from sites that were not in their native language.